Embrace the granola girl aesthetic this season with these 25 granola clothing brands that are sure to bring out your inner hippy girl.
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Ready for a clothing trend that you’ll actually want to wear?
If you’re a fan of comfy and low maintenance style, you’re definitely going to want to embrace the increasingly popular granola girl aesthetic.
A newer term and trend to the fashion scene, you may still be wondering what exactly the granola aesthetic entails though.
What are granola outfits, and what are the best granola clothing brands to easily embrace this style?
Learn more about the granola girl aesthetic and where you can find the best granola clothes below!
- Related: Where to Buy Dark Academia Clothes — 33 Dark Academia Clothing Stores You'll Love
- 1. Patagonia
- 2. L.L. Bean
- 3. Eddie Bauer
- 4. Land's End
- 5. The North Face
- 6. Birkenstock
- 7. Blundstone
- 8. Teva
- 9. Chaco
- 10. Prana
- 11. Toad & Co.
- 12. REI
- 13. Marmot
- 14. Fjallraven
- 15. Columbia
- 16. Madewell
- 17. Keep Nature Wild
- 18. Sorel
- 19. Cotopaxi
- 20. Arc'Teryx
- 21. Duluth Trading Co.
- 22. Cabela's
- 23. Bass Pro Shop
- 24. Athleta
- 25. Backcountry
- Which of these granola clothing brands is your favorite? Are you going to try to bring the granola girl aesthetic into your wardrobe?
Related: Where to Buy Dark Academia Clothes — 33 Dark Academia Clothing Stores You’ll Love
The Granola Girl Aesthetic & Granola Urban Dictionary Definition
According to Urban Dictionary, a granola girl is defined as:
“A person (male or female) who enjoys hiking, canoeing and other outdoors-y things. They often can be seen drinking out of a Camelbak, wearing tie-dye, wearing Chacos, and eating trail mix. They’re the type of people you see hiking in the mountains of the United States or backpacking across other countries for long periods of time.”
The granola girl aesthetic doesn’t stray too far from the granola Urban Dictionary definition, with granola outfits embodying outdoorsy and casual style that would be appropriate for activities such as hiking, kayaking, etc.
If you love practical style trends that are comfy and realistic for everyday wear, the granola girl aesthetic might just be for you.
Keep reading to learn more about our favorite granola clothing brands and the best places to buy granola clothes to try this trend for yourself.
Granola Girl Aesthetic: 25 Granola Clothing Brands You’ll Want to Shop Now
1. Patagonia
It’s impossible to start out this list of the best granola aesthetic clothing brands without mentioning Patagonia.
The brand boasts sustainable daily basics made from recycled materials, and it has become increasingly popular both with the granola girl/hippy girl aesthetic as well as more mainstream style trends.
Whether you’re simply in the market for one of the brand’s classic fleece pullovers or you’re looking for additional outdoor gear such as pants, dresses, and more, you won’t be disappointed by this high-quality, eco-conscious granola clothes brand.
2. L.L. Bean
Another one of our favorite granola aesthetic clothing brands? In comes L.L. Bean.
Not only does L.L. Bean offer a wide variety of of outdoorsy clothing options that fit the granola girl look, but the store also features a lenient return policy that upholds their commitment to high-quality clothing and gear.
You can really trust that you’re buying the best quality when it comes to L.L. Bean.
They also carry a variety of granola clothing brands in addition to their own line, which means there are plenty of options to expand your granola aesthetic wardrobe all with this one retailer.
3. Eddie Bauer
For over 100 years, Eddie Bauer has been a choice retailer for outdoor equipment and apparel.
Our household particularly loves this brand’s waterproof and down jacket options, which have kept us warm and dry even in the most unseasonable weather conditions.
You can really feel the quality when it comes to Eddie Bauer’s lightweight, technologically advanced clothes which also happen to fit the granola girl aesthetic pretty well.
It also doesn’t hurt that this brand often has some killer sales, so you can score top notch granola clothing at a major discount.
4. Land’s End
If you like granola brands like Eddie Bauer, Land’s End is another comparable store that will likely fit your aesthetic.
The brand offers a variety of outdoorsy clothing options, from hiking pants to dresses, shorts, jeans, and more.
5. The North Face
If you’re looking for high quality and fashion forward granola clothing, you can’t miss shopping The North Face.
This popular clothing brand is most well known for their fleece zip ups, but they offer much more than just that.
From bags and gear to pants and hats, this brand pretty much has it all when it comes to full body granola aesthetic clothing options.
6. Birkenstock
When it comes to granola clothing, every granola girl needs a pair of Birkenstocks!
These comfy slide on sandals are a staple even in non granola girl wardrobes, and for good reason.
You’ll have fun with the variety of color and style options these granola shoes come in, but you’ll love the effortless comfort they offer even more.
7. Blundstone
Another granola girl footwear favorite? Blundstones!
These high quality premium leather boots are sure to become an easy staple in your granola aesthetic wardrobe in no time.
8. Teva
When it comes to popular granola girl sandals, Teva shoes are a top contender.
These strappy sandals are known for providing great support and offering unique features such as waterproof material on select designs.
The brand boasts a multitude of different sandals including more fashion forward platform options, as well as stylish, yet trail friendly hiking sandals.
Teva also carries hiking boots and other footwear as well, making this a great all around choice for granola aesthetic footwear.
9. Chaco
Another fan favorite similar to Teva sandals is Chaco.
Both brands are quite popular with the granola/outdoor community, but they do differ in design, price point, and style.
Check out this comparison article from INSIDER to get the lowdown on some of the differences between the two popular brands and find out which one might be the best fit for you.
10. Prana
If purchasing sustainable and ethically made clothing are important to you, Prana might quickly become one of your favorite granola aesthetic clothes brands.
Offering a wide variety of activewear including yoga pants, swimsuits, hiking gear, etc., this outdoorsy brand is the perfect addition to your granola girl wardrobe.
Not to mention, the brand also carries a great selection of dresses and jumpsuits, so you don’t just have to stick to athleisure when shopping this sustainable favorite.
11. Toad & Co.
If you love showing off your unique sense of style with bold prints and fun graphics, Toad & Co. is a must shop for you.
Less outdoorsy than some of the other granola clothes options included in this list, Toad & Co. is a great sustainable brand to shop for everyday wear such as dresses and rompers.
12. REI
For a granola clothing brand with benefits, don’t overlook REI Co-Op.
While you don’t need to be a member to shop here, the one-time $30 membership fee includes a slew of perks such as a typical 10% back on purchases annually, free standard shipping (no minimum purchase required!), options to buy and trade in used gear, member-only coupons, and more.
We can personally vouch that the membership quickly pays for itself and is an awesome perk to shopping this quality, outdoorsy brand that offers most granola clothing pieces you can think of as well as outdoors equipment to boot.
13. Marmot
We can’t cover the best outdoorsy brands without of course featuring Marmot.
Well known for their quality rain gear and winter jackets, this granola girl brand sells numerous types of apparel geared towards outdoor activities such as skiing, snowboarding, camping, hiking, etc.
14. Fjallraven
Whether you know it or not, you’ve likely seen the Fjallraven logo and brand at some point — often on someone’s backpack.
This popular Swedish brand carries more than just that though, offering a wide selection of parkas, jackets, pants, and other accessories.
You’ll fit right into the granola girl aesthetic with a few items from this cool, understated retailer.
15. Columbia
You can’t go wrong when looking for granola clothes by shopping Columbia.
This mainstream outdoorsy brand carries a wide variety of fleeces, jackets, shoes, and more that perfectly fit the aesthetic, making it a popular choice for both granola girls and those looking to adapt other trends alike.
16. Madewell
Many of the brands included in this list focus on practical, quality outdoorsy clothing.
What about when you need the perfect granola girl look for the office though? Or that party you have coming up?
That’s where Madewell comes in.
While you can pretty much find anything here including a variety of granola dresses and rompers, we particularly love this brand’s jeans, which are not only flattering on a number of different body types but are also so comfortable!
17. Keep Nature Wild
Cute and comfy outdoor apparel, plus a sustainable initiative to keeping our earth clean? Say no more.
You’ll love this brand’s wide selection of granola aesthetic graphic tees, as well as hats, outerwear, fanny packs, and more.
18. Sorel
When it comes to footwear, Sorel is a highly popular brand among granola girls and more mainstream styles alike.
We love their winter boots that are equally practical as they are stylish, but the retailer also offers an array of footwear options from sneakers to sandals that will fit your needs year round.
19. Cotopaxi
If bold and fun colors are an essential part of your style, you need to shop Cotopaxi now.
You’ll love this granola clothing brand’s bright outerwear that is both whimsy and practical.
Don’t worry if you like a more subdued style though, as the retailer also carries some more toned down options as well…we just think their signature styles are super fun!
20. Arc’Teryx
If you’re in need of some seriously warm granola clothing, look no further than Arc’Teryx.
While this brand does carry a hefty price tag for most of their outerwear, they are well known and loved for their waterproof Gore-Tex jackets, knitwear, and parkas.
This is especially fitting for any granola girls that love winter sports, such as skiing, snowmobiling, snowboarding, etc.
21. Duluth Trading Co.
When it comes to outdoor clothing brands, you really don’t want to skip Duluth Trading Co.
This outdoorsy granola clothing brand offers some of the widest range of apparel options for a large number of outdoor activities — even including gardening!
The brand also carries items such as swimsuits, outdoor apparel, leather goods, outdoor gear (including items for your four-legged friends!), and more.
22. Cabela’s
For practical granola aesthetic clothing, don’t sleep on Cabela’s.
Though the brand is most well known for its hunting and fishing gear, they also carry a variety of outdoor clothing options suited to a wide range of activities.
You’d be surprised at how many granola girl clothing options there are at this popular retailer!
23. Bass Pro Shop
Similar to Cabela’s, you don’t want to miss Bass Pro Shop when it comes to hippy girl clothing.
While you might not think of this hunting and fishing store as a popular place for granola aesthetic clothing, again you’d be surprised.
The brand carries plenty of practical options for outdoor apparel that are very likely to complement any existing granola clothes you have in your wardrobe already.
24. Athleta
One of the more mainstream granola girl clothing brands on this list, Athleta is still not to be overlooked.
There’s a reason this brand has become so well loved, despite their price tags.
From office appropriate dress pants that feel more like sweats to hiking friendly athleisure wear, this brand is one of our ultimate favorites no matter what style you’re trying to achieve.
25. Backcountry
No matter what outdoor activity you find yourself enjoying most, Backcountry is more than likely to have stylish, granola girl clothing to fit your needs.
The brand even categorizes their clothing options into what’s most suited for different activities, making it incredibly easy to find high quality gear for your favorite outdoor sports.
Which of these granola clothing brands is your favorite? Are you going to try to bring the granola girl aesthetic into your wardrobe?
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